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What Are You Craving?

By Colleen Clifford | February 1, 2024

We all get them, cravings.   They show up for a variety of reasons that differ for each of us.  One thing we each have in common is the area in our brain, the hypothalamus, that regulates secretion of chemicals and hormones related to stress, pleasure, pain and hunger.  A neurotransmitter, dopamine, the “feel good” neurotransmitter sends messages to other nerves giving it the rewarding experience.  The expectation of receiving a reward, not necessarily the reward itself, produces higher dopamine.  If we eat the same foods often that give us this feel good feeling, it can cause over eating or food addictions.

Studies also indicate that cravings can be triggered by some of these factors like emotional cues, food advertisements (especially with children), stress, hormonal changes, snacking habits, or nutrient deficiencies.

Figuring out the why is the first step.  Some tools to overcome them are broadly defined as:

*identify emotional triggers

*engage in activities that address emotional triggers

*practice mindfulness

*avoid highly processed foods 

*avoid going long periods without eating

*incorporate balanced meals with protein and fiber

*stay hydrated

*get good sleep

Cravings can be curbed and beaten.  

Ladies, to further explore how to combat cravings, consider joining me on Zoom, Saturday, March 2nd, 12:00 p.m.  PST. Your camera does not have to be on to participate.

Here’s some of what we will cover…

  • Explore Cravings at a Deeper Level
  • Provide Tactics and Tools for When They Hit
  • Explore What Mindfulness Really Means and How to Incorporate it to Good Use 

Sign up by email at Colleen@purepotential.health  Investment is $25.00 via Paypal or Venmo or visit my website for more about my services at www.purepotential.health 

My last attendees all gave me great reviews on their evaluations!  I’d love to have you join me and hear what you have to say upon completion.  

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About the Author

Colleen Clifford

[READ ALL ARTICLES]

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” I am writing to say how much our conversation helped me. Your suggestions such as “think about why you want to have a drink” really stuck with me and reminded me to consider why I do anything, not just drinking. I have gone from having a casual drink that I didn’t really want, to saying no thanks and having something else to drink. I made myself some home made syrups that make sparkling water taste like a cocktail and have started to enjoy other things to drink. The wine and beer were just easy and a poor reflex. I appreciate how our conversation brought me to this realization that I may be doing things, like drinking, that are not really serving me well. I feel better and proud to achieve this.”

R.C.

Colleen has done for me what no diet or doctor has been able to do for the past 30 years. She has helped me understand why I eat and helped me realize that I don’t have to eat my feelings. I am important and worthy of better health. I highly recommend her. Our sessions were amazing. I’ve been telling all my friends about her…even strangers. Take the time to do something wonderful for yourself…give Colleen a call.”

S.Z.

“I loved taking Colleen’s knife skills course – it was practical and fun, and I left having learned multiple valuable skills. The best part was being able to interact and ask questions. As someone still building my skills, getting confirmation that I’m on track, from an expert, while practicing with my own knives and kitchen tools, from the comfort of my own home, was totally priceless!”

Amy Buckley

I never knew I could have so much fun in a cooking class. Colleen’s laid-back personality, along with her obvious professional ability, created a relaxed atmosphere that made it easy to step into learning right away. I was able to participate in new techniques and recipes without fear of mistakes or failure. Colleen explained the steps in an easy, patient manner and laughter was abundant in our small group as we worked. I would highly recommend Colleen’s cooking classes to everyone.

Pam Gilbreath

Before meeting Colleen Clifford, my relationship with food was very confusing, unhealthy, and overall difficult to understand. I had the opportunity to work with Colleen and during every session, we dug deeper into my relationship with food, address my triggers, and how to combat it all. Colleen has amazing tools to really make you think and help. These tools are going to be used daily for me, and I am forever grateful. In addition, Colleen is very professional, as well as compassionate. She listens and gives amazing advice. I highly recommend Colleen Clifford.

M.B.

Colleen has an outstanding ability to teach in a manner that promotes understanding and confidence. Not only does she introduce healthy and delicious meals, but with joy that is infectious. She brings her enthusiasm for cooking in a way that has all who receive her passion wanting to emulate her and continue to learn cooking on their own. I will always be grateful to her for her expertise, charm, and humor in providing a rich experience for the women of Jubilee Women’s Center.

Kathy Lewis

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